*Take off the Tax offer valid January 15 - 18, 2014. Online, 10% will be taken off your total purchase at checkout. In stores, price will be reduced to an amount equal to the tax. In Alberta stores, final purchase price will be reduced by an amount equal to double the sales tax. Excludes select designer collections, specially-priced items, special value items, special events, special orders, gift cards, repairs, warranties and prior purchases. **Sweet Deals are available online only and while quantities last through January 21, 2015. Items may sell out and be re-stocked. Prices shown on product pages reflect all additional savings and will not receive any additional discounts. New items will be revealed every Thursday through February 5, 2015. †Buy two Persona® beads or charms and receive a bead or charm of equal or lesser value free. Pre-assembled Persona® styles and Grand Finale are not included. Offer valid for a limited time and is not combinable with any other offer. Additional savings will be applied at checkout. ◊Save 25% on all Citizen, Bulova, and Seiko Watches. Prices shown on product page reflect additional savings. Offer valid for a limited time and is not combinable with any other offer. For in-store purchases, please see jewellery consultant for details. Promotions, prices, styles and availability may vary by store and online. Merchandise enlarged to show detail and may not always be exactly as pictured. Typographical errors are subject to correction. Interim markdowns may have been taken. Limited quantities.