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The Peoples Difference
The Peoples Difference
It is our expertise, knowledge and size that enable us to bring you the most exquisite diamonds, at just the right value.

A Dedicated Canadian Jeweller
Peoples, The Diamond StoreĀ®, is the largest retailer of fine jewellery and watches in Canada, with nearly150 locations from the Maritimes to British Columbia. We are a member of the Canadian Jewellers Association and we abide by the Canadian Diamond Code of Conduct. This allows us to ensure the authenticity of the Canadian diamonds we use. These diamonds can be traced from the Canadian mine, providing our customers with a method to authenticate the diamonds purchased from Peoples Jewellers.

Over 90 Years Strong
Founded in 1919 as a family business, Peoples Jewellers has always provided customers with a trusted and helpful shopping experience. We are also signatories to the Voluntary Code of Conduct for Authenticating Canadian Diamond Claims.
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100 Day Risk-Free Return Policy
Peoples Jewellers stands behind every product we sell. If you are not satisfied, you have 100 days to exchange or return your purchase for a FULL refund. No questions asked.
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Free Shipping
PeoplesJewellers.com offers free FedEx Overnight shipping everyday on any order of $199 or more. Certain restrictions apply.
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Free Ship to Store
Your order also ships free if you pick it up at your local store.
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Our affordable options make it easy to buy with the Peoples Jewellers Credit Card.
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Lifetime Diamond Commitment
Lose your diamond? We'll replace it at no extra charge.
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Lifetime Protection Plan
Our Lifetime Jewellery Protection Plan guarantees any necessary repairs under normal conditions.
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Upgrade Program
If at any time you wish to upgrade your diamond ring, we will let you put the original purchase price towards your new diamond. Peoples will gladly accept your Peoples diamond bridal set, solitaire ring, solitaire earrings or solitaire pendant with a valid Peoples sales receipt toward your next diamond jewellery purchase.